Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
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![Brand Personality: The Definitive Framework [+39 Best Strategy Examples]](https://brandmasteracademy.com/wp-content/uploads/2020/03/The-12-Brand-Archetypes.png "Brand Personality: The Definitive Framework [+39 Best Strategy Examples]")
Brand Personality: The Definitive Framework [+39 Best Strategy Examples]
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![Brand Personality: The Definitive Framework [+39 Best Strategy Examples]](https://brandmasteracademy.com/wp-content/uploads/2020/03/The-12-Brand-Archetypes-The-Hero-Personality-2.jpg "Brand Personality: The Definitive Framework [+39 Best Strategy Examples]")
Brand Personality: The Definitive Framework [+39 Best Strategy Examples]
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Brand Archetypes: The Definitive Guide (48 Examples)
