The Power of Partnerships - Nike & Michael Jordan Case Study
Nike, NBA reveal new game uniforms for next season - Sports Illustrated
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
Nike's shoe fail could cost it top NBA draft pick sponsorship
NBA's Contract with Adidas Will Not Be Renewed After 2016-17 Season | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Nike Looks to the NBA for Salvation | The Motley Fool
Kobe Bryant family renews partnership with Nike | Marca
All Time Biggest Sponsorship Deals In US Sports | NYSafeBets
Be Like Mike: The Biggest NBA Sponsorships and Collaborations
Kyrie Irving's contract with Nike is terminated : NPR
Sponsorship in the NBA | Hookit
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
NBA's Jersey Sponsorship Program: An Insight from Research
Nike Wins Deal to Outfit NBA - WSJ
The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
List of NBA jersey sponsors - Wikipedia
It's official: NBA approves jersey sponsorships beginning in 2017-18 - CBSSports.com
Nikes Sponsorship Deal with the NBA is the Future of Consumer Purchasing | by Chris Herd | Medium
