Sunk Cost Fallacy: Not Quitting When It's the Most Rational Thing To Do
Beware of the sunk cost fallacy when planning your IT investments
Sunk-Cost Fallacy
Sunk Cost Definition, Examples, Sunk Cost Fallacy & More
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Irrelevant Cost in Business: Meaning and Examples
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What Is a Sunk Cost—and the Sunk Cost Fallacy?
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ProjectManagement.com - What to do about sunk costs [Video]
Sunk Cost Fallacy
